ROLE Identity / Website
2WO+1NE=2 is a new fashion design brand born in Athens in 2016 with an interesting concept. Each collection draws inspiration from a different city of the world in an obsessive manner. Outfits are named after streets and clothes after artefacts of the local culture maintaining the way of writing. Their debut collection is influenced by København.
For such a non-conventional brand, we approached it in a non-typical fashion. All the identity is based on a single typeset (F Grotesk) in a single weight with an emphasis to math symbols and other glyphs. No icons, no hero imagery, no logo. The website is built around an abstract map environment where future collection will reside.
Co-designed with Stephan Muller
Documentation by Mateo Gomez Unda